The pricing of software products is an art, and most vendors live in constant fear that they’ve left money on the table, or the opposite – that they overcharge and drive customers to competitors.  In many cases the fears should be attended to, as pricing is often incorrect.  The trouble is that pricing cannot usually […]

We have been involved in the valuation of software for over 20 years, including buy-side and sell-side transactions.  One of our specialities is working with companies to help them understand the value of intangible software assets, and we have represented clients in court-related actions in this regard. We’ve learned that software valuation has two perspectives […]