Gamification is where a set of tools are used to engage web users, provide loyalty services and to ensure that the users will likely return to the web site.  These techniques range from traditional loyalty points systems to badges, leaderboards and other methods that are familiar to many.  Some say that gamification is the new […]

We’ve all been taught to be competitive in business, and competitiveness is at the heart of what we value in business.  But there are times when businesses must cooperate with competitors – leading to the phrase, “co-opetition“.  Typical scenarios include: There is a common competitor that has to be surpassed.  Here companies cooperate to best […]